Beyond Fair Trade

Under the structure of DOI CHAANG Coffee Company our farmers enjoy a carried position in what is essentially an equal partnership.

First, the farmers are paid in excess of the price recommended by the Fair Trade organization for their green beans. The farmers also keep 100% of the proceeds from the sale of their green beans.

Second, in appreciation of the value of their contribution to the venture and the desire to improve the Thai farmers' living standards, the DOI CHAANG Coffee Company "gifted" the Thai farmers a 50% registered ownership. This means that 50% of the profits are returned to the Thai farmers. The community retains this premium enabling them to decide on their own social projects. The Akhha tribes people regard this coffee as their gateway to long term sustainability and as a means to achieve a secure future for their families and their livelihoods. 

Only the superior beans grown at Doi Chang will be sold under the name DOI CHAANG. The rest of the beans will be sold directly by the Thai farmers to international buyers. These sales are for the sole benefit of the farmer.